Desert Festival 2023

An immersive cultural and food experience where people welcome people to their homes and heart. An experience that tells the extraordinary way of life of the people of Jaisalmer, making a medium for them to share their unique stories with the travelers.

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3rd IndiaBioscience Outreach Grant (Extension) Program

(January 2023- ongoing)

The IndiaBioscience Outreach Grants supports innovative outreach initiatives across India that take science outside labs to promote scientific curiosity and critical thinking among students. With funding support and mentoring by the IndiaBioscience Outreach Grant (, these initiatives are poised to create engaging scientific content including virtual labs.The global impact of science awareness has shown that active collaboration between science professionals, students, and the local communities is the key to sustaining scientific temper and generate sustainable solutions to community problems. Read more

Jaisalmera- Mera Shahar, Meri Zimmedari

To instill sense of belongingness towards their city and promote responsible tourism, the initiative ‘Jaisalmera’ which started in 2018, has sensitized students of Jaisalmer towards city’s conservation and cleanliness. Students contribute their efforts and ideas on cleanliness and conservation of tourist spots, waste disposal management, awareness on reducing carbon footprints and spreading social awareness towards preserving heritage locations & public property.

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Desert Festival 2022

During Desert Festival 2022, our initiative ‘Clean Jaisalmer’ led cleanliness and conservation drives across Jaisalmer with District Administration and locals. The initiative came forward to clean various tourist locations, Gadisar Lake, and city markets of Jaisalmer.

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Shiksha Art

February 2022

Jaisalmer’s walls are decorated with beautiful paintings of wedding art. But, behind this, is a reality. The city is a part of Rajasthan which has one of the lowest adult literacy rates among females in the country.

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Clean Drinking Water

January 2022- ongoing

Samples of drinking water collected by I Love Jaisalmer indicate much of the local water supply is toxic and has high total dissolved salts. Children are most vulnerable to Fluorosis when they consume water with high total dissolved salt. Jaisalmer district has over 1300 government schools with over 40% of the total population of Jaisalmer being children.

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2nd India Bioscience Outreach Grant Award

December 2021- Ongoing

I Love Jaisalmer in collaboration with faculty, Indian Institute of Technology Jodhpur ( has received the 2nd IndiaBioscience Outreach Grant Award ( to bring experiential science to schools and colleges across Rajasthan. Supported by the IndiaBioscience Grant Award, the outreach workshop series ‘Seeing the Unseen- The Microbial Community’, is conducted in various parts of Jaisalmer. So far, the initiative has conducted five workshops with the participation of 175 students.
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21st Century Skill Development Program

August 2021- Ongoing

The Average literacy rate of Jaisalmer has increased by 6.27 % as per the last census. In collaboration with X Billion Skills Lab (, the 21st Century Skill Development initiative with I Love Jaisalmer, aims to empower graduates from the region of Jaisalmer with high-quality access and exposure to the required 21st-century workplace skills. Read More

Apprenticeship Program

August 2021

I Love Jaisalmer in collaboration with Suryagarh, Jaisalmer (, started a year-long hospitality apprenticeship program to train and empower the youth of Jaisalmer. The program invited 20 youth of the region to work in the department of Food & Beverage and Housekeeping. This annual program aims to empower the youth of Jaisalmer with successful careers within the region of Jaisalmer.
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Jaisalmer Fights Covid

May 2021- October 2021

I Love Jaisalmer came forward supporting the Jaisalmer region in its fight against covid.

Jaisalmer region spans over 39,000 sq km and has a scattered population. With the onset of the Covid-19 second wave, the region was in urgent need of oxygen to treat the alarming rise of critical cases. Every third person was testing positive and the rural health facility was inadequate. We initiated a campaign providing immediate covid relief aid to the people.
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Collaboration with Rajasthan Tourism

I Love Jaisalmer collaborated with Rajasthan Tourism to create promotional material for Jaisalmer tourism and Desert Festival 2021 in our endeavor to promote the heritage, culture, and bio-diversity of Jaisalmer.
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Jaisalmer Desert Festival

Feb 24-27, 2021

The Jaisalmer Desert Festival is an annual cultural event held during the Hindu month of Magh (February). This year, the festival, which is locally known as Maru Mela will be taking place between the 24th – 27th of February. In the wake of the Citizen-Airline Partnership, the city of Jaisalmer and its residents would be overwhelmed to have tourists and travelers from India, and the world, to come be a part of this cultural extravaganza!
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Citizen-Airline Partnership

January 2021

In light of discontinued flight connectivity to Jaisalmer, I Love Jaisalmer is spearheading a first of its kind tourism initiative. 60% of the city’s economy is dependant on tourism, and lack of air connectivity would be a disastrous step. In post-Covid-19 times, the citizens of Jaisalmer and the tourism fraternity have come together to face this challenge.
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Preserving Folk Traditions of Thar

November 2020

To preserve traditional folk music of The Thar region, I Love Jaisalmer took the initiative to support artists through various means for their sustenance.
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Rehabilitation of Rural Health Care Centre

October 2020

I Love Jaisalmer pioneered rehabilitation of Government Health Care Centre Lodhruva, an empowered community led initiative amidst times of pandemic. The Health Care Centre which was non-operational past seven years started its operations with efforts of dedicated team of 20 volunteers including children, in four days campaign.
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Jaisalmera Through My Lens

July- September 2020

With an initiative towards the appreciation of photography, discover talent and connect photographs from around the artistic community of Jaisalmer to the world, Jaisalmera Through My Lens, Photography Contest 2020 was organised. Read More

Paint Your Dreams

October – November 2019

With the motive to provide the children of the villages, the freedom to express and paint their dreams and desires, Paint Your Dreams – A two month long painting learning exercise was conducted by I Love Jaisalmer in various schools of the villages of Jaisalmer District.

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Hospital cleanliness drive

September 2019

A cleanliness drive was initiated by I Love Jaisalmer in which the government hospitals underwent a massive cleaning spree. Five-day continuous drive saw the involvement of the citizens of Jaisalmer in large numbers lending their helping hands in the campaign. Government hospitals which required utmost attention in the city were identified and with the support of its staff and the team of doctors this major mission was accomplished.

Awareness cycle rally

August 2019

I love Jaisalmer in association with Bicycle Sports Association organised a cycle rally, to create awareness about what pollution can do to people and the land. More than 200 citizens of Jaisalmer and tourists participated in the rally. The rally started at Hanuman circle and navigated through the tourist circuit of the town to its finish at Hotel Suryagarh. Read More

Massive plantation drive

August 2019

In a bid for a bright future and the coming year, I love Jaisalmer planted 2020 trees throughout the district of Jaisalmer to create an awareness and participation towards ensuring a healthy environment. Read More

Eye checkup and distribution of eye glasses

January 2019

I love Jaisalmer organised a day long, free eye check up camp for the residents of Lodurva village.
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Airport Plantation- Trees for bright future

September 2018 

Airport Plantation- Trees for bright future

With an aim to develop and nurture eco friendly environment, team of I love Jaisalmer planted nearly 800 plants in September 2018 in area around Jaisalmer civil airport.

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Shahadat Ko Salam

August 2018 

Shahadat Ko Salam

Under the government program “Shahadat Ko Salam”, team of I love Jaisalmer graciously contributed their efforts with local administration in hosting Indian flag on the fort bastions as well as on the houses of the city.
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July 2018 – January 2019

Jaisalmera – mera ghar, meri zimmedari (my home, my responsibility)

With an aim to instill a sense of belonging in the children towards their city, I Love Jaisalmer approached Education Department to reach children through schools. The program through various presentations sensitized school children towards various challenges faced by the city such as city cleanliness, street hygiene, waste disposal management, social awareness towards public property etc.
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Blood Donation Camp

September 2017 

Due to its remoteness, the district of Jaisalmer lacks a developed healthcare infrastructure. Read More

Heritage meet with CM

September 2017

We met Hon’ble Chief Minister of Rajasthan, Smt. Vasundhara Raje and presented our work. We sensitised her of the key threats to the Jaisalmer Fort, issues related to tourism infrastructure and shared our vision to make Jaisalmer fort an experiential heritage centre.
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Plantation In Jaisalmer

July 2017
In order to safeguard the catchment area of the Gadisagar – the largest manmade lake of Jaisalmer, ILJ collaborated with the Border Security Force, Airforce, Police, local communities and the children of Jaisalmer. 900 people came together to plant 1,400 trees around the Gadisagar lake.

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Women Law Awareness

March 2017 

On the eve of the International Women’s Day, the Chief Magistrate, Ms. Purnima Gawd along with ILJ’s women wing, organised an awareness program for women to educate them on their fundamental rights.
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Waste Management Programme

March 2017 

An effective waste management system is an essential component in making a place environmentally sustainable, where the focus is not only to treat waste effectively but also to limit its production. We realised that the success of our cleanliness campaigns will largely depend on adopting an effective waste management strategy.
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Awareness Programme

February 2017

With most of the awareness programmes centred around educating adults, ILJ found the necessity to address issues of conservation and cleanliness with the children of Jaisalmer. The initiative began with an interactive awareness programme at an all-girls school.  Read More

Cleanliness Campaign 2.0

February 2017 

ILJ successfully completed a follow-up cleanliness drive at the Jaisalmer Fort and the Gadisagar Lake – the two most popular monuments of the city. Read More

Tourism at Indo-Pak Border

January 2017

The Government of India has recognised Tanot Mata Temple, located near the Indo-Pak Border, Jaisalmer, as a key tourist spot for all Indian nationals. Through the Border Security Force, it will set up state of the art tourism infrastructure in the region. Read More

Air Connectivity For Jaisalmer

September 2015- April 2016

Jaisalmer is one of the most popular tourist destinations in India, Apart from tourists, Jaisalmer caters to artists and professionals of every kind from all over the world: industrialists, filmmakers, researchers, scientists, geologists, investors, and more. The lack of better connectivity adversely affected Jaisalmer’s growth potential. Read More

Promoting Vernacular Artistry

October – December 2016

Jaisalmer is a land of hidden wonders, ripe with so many craftspeople, artists and musicians who are ‘ustads’ of their art. And yet their talents so often go unnoticed. Read More

Abandoned Heritage Sites

June 2016

Jaisalmer’s history is one of a kind—the world’s oldest living fortress, strategically located on the infamous Silk Road. It has borne witness to the immensity of time and the inherent diversity of humanity, transforming itself into a safe harbour for rejuvenation, creation and commerce for travellers and traders from distant lands for centuries. Read More

Local Awareness Programmes


Awareness plays a crucial role in the success of a project of this nature and magnitude. We conduct awareness programs in schools and among residents through papers, videos on local television, cinema halls and road shows, whilst conduct various awareness workshops in the city for the locals. Read More

Project Revive

March 2016

We travelled across the remote villages of Jaisalmer to find people who had overcome life-threatening accidents which, in turn, have left scars that wreak havoc on their self-confidence and dignity. Read More

Anti-Plastic Campaign

February 2016

Our city, like almost every other city in the world, is overly dependent on plastic. For most problems related to our city’s drainage, the waste it creates has an undeniable multiplier effect, as its unmonitored usage exponentially degrades basic health and sanitation. Read More

Jaisalmer Fort Drainage

April 2014 – November 2015

It was brought to our attention by the residents of the Jaisalmer Fort that the Rajasthan Government’s ambitious project to renovate the drainage system at the fort had major challenges in its execution. Read More

Desert Festival

February 2014

At the desert festival that commenced on February 12th, 2014, we assisted the tourist officials in planning and organising the events. We sponsored and maintained events with the help of 60 volunteers. Read More

District Empowered Committee

December 2013

I Love Jaisalmer filed a letter of intent with the Rajasthan Heritage Development Association to be on the District Empowered Committee. This committee is legally empowered and responsible for the execution of the Site Management Plan for the Jaisalmer Fort. Read More

Anti-Tout Campaign

October 2013

Touts are the aggressive sellers and shopkeepers who often try to hustle or cheat tourists in some fashion. This has an adverse effect on the local economy for all residents, as such behaviour soon makes tourists avoid certain destinations where it is known to be prevalent. Read More

Self Employement Project For Women

July 2013

The I love Jaisalmer initiative aims to preserve local arts and crafts by helping to better integrate them into the modern marketplace. By fostering collaboration between local artisans and urban designers, an interesting mix of product lines is being created to provide regular employment for rural women who reside in the villages surrounding Jaisalmer. Read More

Cleanliness Campaign

February-June 2013

This project turned out to be a great success and was recognised by the Prime minister’s ‘Swachch Bharat Abhiyan’ as the second largest cleanliness drive in the nation.

Jaisalmer Fort
Gadisagar Lake
Heritage Route
Government Hospital
Approach Roads

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